Certify in cosmetic teeth whitening and build a real business, no dental license or storefront needed.

Get certified, get your LED lamp and 5 client kits, and take your first whitening client this month.

Look inside at exactly how to whiten safely, price for profit, and book your first paying client from scratch.

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WATCH THIS FIRST

Five-plus years of real experience

Taught by a founder who still works clients today

For beauty pros and aspiring entrepreneurs ready for their own income

Does this sound like you?

You've googled how to start teeth whitening for weeks and come away more confused every time.
You're scared to drop $697 on a course and never book a single client.
You can't get a straight answer on whether non-dental whitening is even legal in your state.
You bought a cheap cert that was a 10-page PDF and taught you nothing about the business.
You assume you need a rented salon suite before you can take your first client.

You know exactly which LED lamp and gel to buy because they ship with your enrollment.
You charge $150 a session with client intake forms and aftercare docs already done for you.
You run fully mobile with near-zero overhead, traveling to clients the way Anna built PLATINUM+.
You hold a certificate clients can see, so they trust you before you have a long client list.
You add a high-margin service to your lashes or hair without wrecking your body.

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What's Included in Your Enrollment

Whitening Fundamentals and Safety

Learn the whitening science, tooth anatomy, and safety protocols that keep clients sensitivity-free, so you never fear hurting the person in your chair.

Products, Equipment, and the Client Process

Know the exact professional LED lamp and gels to use and how to run a client from consultation to a bright, glowing result.

Pricing and Profit Strategy

Set your prices with real cost-per-session math so you know what to charge, what it costs, and how many clients you need to hit your income goal.

Business Setup and Models

Choose from home-based, salon or suite, pop-ups, add-on, and fully mobile setups so you can start with the overhead that fits your life.

Marketing and Client Acquisition

Learn how to find and book your first paying whitening clients without a huge following or a marketing budget.

Mobile Business Setup

Set up the mobile whitening model Anna built during COVID, bringing a luxury experience straight to clients with no fixed location.

TESTIMONIALS

What students are saying...

" I'm a lash artist and I added whitening as an upsell. Two weekends of sessions made back what I paid, and my clients love not going elsewhere. "

-[Student Name]

" I had no beauty license and thought nobody would trust me. The certificate and the forms made me look like a pro on my very first client. "

-[Student Name]

" I was terrified of causing sensitivity. The safety lessons showed me exactly which products are safe, and my first client walked away with zero sensitivity and a huge smile. "

-[Student Name]

INSIDE THE COURSE

FOLLOW MY STEP BY STEP TRAINING

Safe Whitening From Day One. Learn the exact safety protocols and products so your clients leave with a brighter smile and zero sensitivity every time.

Price For Real Profit. Set your session prices with simple cost math so you know exactly what to charge and how many clients hit your income goal.

Land Your First Client. Learn the exact steps to find and book your first paying whitening client with no big following and no ad budget to start.

Go Fully Mobile. Launch the come-to-you model with near-zero overhead, so you start earning right away without paying rent on any salon space.

Add To Your Beauty Menu. Bolt whitening onto your existing lash, hair, or nail services so the clients you already have pay you more in a single visit.

Buy the Right Gear. Know the exact professional LED lamp and whitening gels to buy and where to get them, so you never waste money on the wrong products again.

Trusted Certification. Earn a certificate you can display and post so clients trust your training before you have built a long list of past whitening work.

Whiten Without A License. Learn how to legally offer non-dental cosmetic whitening in states where it is permitted, no dental degree needed.

4.9/5 star reviews

Get Certified and Take Your First Whitening Client This Month Learn today. Practice tomorrow. Start building your business.

A complete self-paced online certification and business training that shows aspiring entrepreneurs and beauty pros exactly how to safely whiten teeth, price for profit, and book paying clients, with an LED lamp and 5 client kits shipped to founding students.

Here's what you get:

The complete self-paced certification and business training with training videos, workbook, PDFs, and assignments.
Done-for-you client intake forms, aftercare docs, checklists, and templates ready for your first session.
Quizzes throughout plus a 50-question final exam so you can charge with real confidence.
Founding-student bonus: 1 professional LED whitening lamp and 5 complete client kits shipped to you.

Founding-student price, first 10 students only

$697 one time

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"Best purchase ever!"

" " I had no beauty license and thought nobody would trust me. The certificate and the forms made me look like a pro on my very first client. " "

ABOUT YOUR INSTRUCTOR

Meet Anna

Anna Burns built PLATINUM+ Teeth Whitening from the ground up starting during COVID, with no storefront and no team, traveling directly to clients' homes to perform sessions. Over five years she grew it in three stages: home visits, then a salon with two whitening stations, then a luxury mobile suite that travels to clients all over New Jersey and into parts of New York, Pennsylvania, and Delaware. She's worked with hundreds of clients, raised her pricing as demand grew, and still works with clients, markets the business, and makes money from it today. Everything she teaches in PLATINUM+ Academy comes from real experience: what worked, what didn't, the mistakes she made, and what she'd do differently starting over. She built the Academy to give you the roadmap she had to figure out the hard way.

Built PLATINUM+ from zero during COVID with no storefront, no team, just her skill and her van.
Grew through three stages: home visits, a salon with two stations, then a luxury mobile suite.
Worked with hundreds of clients over five-plus years in the teeth whitening industry.
Raised her pricing repeatedly as real demand and brand equity grew.
Completed four full sessions plus a 30-minute add-on in 90 minutes on a single workday.
Created the full PLATINUM+ Academy curriculum from her own hands-on experience.

WHO IS THIS FOR...

Built for beauty pros and aspiring entrepreneurs who want a high-profit, flexible whitening income, whether you add it to your current services or start from scratch with no beauty background.

Hairstylists Hitting an Income Ceiling

Lash Artists Adding an Upsell

Estheticians and Nail Techs

Salon and Suite Owners

W-2 Workers Wanting a Side Hustle

Busy Parents Needing Flexible Income

People With No Beauty Background

Aspiring Mobile Business Owners

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STILL NOT SURE?

What you walk away with

There's no money-back guarantee, and we're honest about that. What you do get is real: the certification, the full business roadmap, and a physical LED lamp with 5 client kits. Charge even $150 a session and five clients more than covers your $697.

STILL GOT QUESTIONS?

Frequently Asked Questions

I don't have any beauty experience or a license. Will people even trust me to whiten their teeth?

PLATINUM+ Academy is built specifically for people starting from scratch with no esthetics license or cosmetology background, and Module 1 is designed around exactly that. What earns client trust isn't a dental degree, it's your PLATINUM+ Certified Teeth Whitening Specialist certification and the confidence the training gives you. Anna herself started with no storefront, no team, and no industry reputation.

Is teeth whitening even legal where I live? I keep reading some states restrict it to dentists.

This is the right question to ask before you spend a dollar, and the safety and legal considerations module is built directly into the curriculum so you go in with eyes open. Fourteen states have restrictions limiting certain procedures to licensed dental professionals, but the majority of states permit non-dental cosmetic whitening. You'll learn what applies to your situation instead of guessing.

I work full-time and have kids. When would I even find time for this?

PLATINUM+ Academy is completely self-paced with no live sessions and no set class times, so you move through the 12 modules early mornings, on lunch breaks, or after the kids are in bed. You get immediate access on any device the moment you enroll. Anna built this business around exactly this kind of stretched, real-life schedule, and she built the Academy to match it.

Enroll as a founding student now

Enroll as a founder